Rodney Collins

Rodney Collins, PhD, is the Regional Director – EMEA of Truth Central, the global consumer intelligence unit of McCann. Committed to the agency’s founding Truth Well Told philosophy, Dr. Collins leads a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. As a Regional Director, Rodney designs, manages, and conducts global and regional thought leadership initiatives for the McCann WorldGroup network.

Rodney has field experience in Europe, North & Central Africa, the Middle East, and North & Central America and has conducted extended youth research in both Cameroon and Tunisia. Most recently, he has conducted a global research study on youth, surveying 30,000 people from all regions of the world as well as qualitative groups with Millennials and Gen Z in 40 countries.

He has published widely in industry, academic, and popular press, including Brand Republic and the Huffington Post.